Advantage Summary
A senior telecommunications industry practitioner with over 24 years of deep domain expertise spanning the full telco value chain — from OSS/BSS architecture and network operations through to marketing technology, digital BSS transformation, and enterprise IT. Career built across Tier-1 operators, global systems integrators, and management consulting firms in Asia Pacific and the Middle East & Africa.
Extensive hands-on experience across the end-to-end telco technology stack: BSS platforms (billing, CRM, revenue assurance, mediation), OSS systems (network inventory, provisioning, fault & performance management), real-time contextual marketing engines, campaign management, and next-best-action decisioning. Deep familiarity with TM Forum frameworks (eTOM, TAM, SID, Open Digital Architecture) and their practical application in large-scale transformation programmes.
Recognised as a trusted C-suite advisor to leading operators including SingTel, Telkomsel, StarHub, Globe, Celcom, Etisalat, Mobily, and Airtel — helping them modernise their BSS/OSS stacks, monetise 4G/5G networks, and transition to cloud-native, API-first operating models. Proven track record leading complex multi-geography engagements valued at USD 15–20M, combining deep telco domain knowledge with executive presence and high-impact delivery.
Experience
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Select Recent Engagements
Digital Operating Model — Largest South Asian Telecoms Operator
Design and implementation of Target Operating Model for the incumbent Triple Play Telco including Technology, Process, Organisation, Culture, and Competency Frameworks, executed over a period of 9 months.
Digital Telco Operating Model — Large Middle Eastern Telco
Created the next-gen OSS blueprint and helped Etisalat navigate rapid consumer, device and content-related changes in the industry. Deliverables included OSS 2.0 end-state Architecture Design, Network Readiness report, Big Data and CEM Target Operating Model.
Real-Time Contextual Marketing — Large Middle Eastern Telco
Designed an automated Real-time marketing capability to enable hyper-personalised targeting of subscribers by being 'context aware' in addition to monitoring real-time events and behavioural change. The RTM decisioning engine was implemented alongside Next Best Action capability.
Omni-Channel Marketing as a Service — Airtel Group, Africa
Helped Airtel (17 OpCo's across Africa) drive impact along key KPIs of Churn, ARPU growth and Profitability by creating an Analytical ecosystem and launching insight-based campaigns by integrating Profiling Data, Analytics, Network insights and Customer behaviour.
Big Data & Customer Experience Management — Mobily, Saudi Arabia
Mobily's CEM project in Saudi Arabia focused on creating an integrated ecosystem combining 'data at rest' and 'data in motion' to deliver a unified view of customer experience across all locations, devices, and services.
SaaS-Led Operating Model Transformation — Malaysia's Largest Utility Provider
Led the RFI/RFP creation, procurement and selection of the Utility's core billing & CRM system. As part of Phase 2, led the operating model design of the Digital Support model encompassing more than 80 applications across all lines of business.
Digital Strategy & Target Operating Model — Singapore Multi-Modal Transport Operator
Current State Assessment and Target State design of the Digital Strategy including re-design of the Operating Model for a multi-modal transport provider competing with OTT players in the region.
AI-First Software Development Lifecycle Implementation (Crédit Agricole Bank)
Design and implementation of a GenAI-led Developer Experience Platform for the IT function of the Bank's Corporate and Investment Banking division (CACIB), which includes more than 2K software development team members spread across 3 countries.
Cloud Modernisation — Multiple Public Sector & Government Agencies in Singapore
Application & platform modernisation engagements with BCA, EDB, SIA, PSA, MAS, and Temasek, helping them design and implement new modern applications and a consistent path-to-production.
World's First Trusted Carbon Data Management & Interchange Platform (SADAR™)
Led the sales, design and delivery of the AI-powered SADAR platform, which dynamically presents contextually appropriate data to each participant in the carbon market ecosystem — including buyers, sellers, exchanges, developers and traders — generating and sustaining institutional-scale trading volumes.
FWD Insurance SuperApp
Design and delivery of the most advanced Insurance SuperApp platform in Asia to enhance customer experience by providing a one-stop platform for managing all insurance-related activities. Setup and operationalisation of Day 2 ops for 10 markets in Asia.
Digital Health Assessment — Indonesia's Largest Fully Integrated Healthcare Provider
Evaluated digital readiness to integrate supply chain processes, enhance analytics-driven decision-making, and identify new monetisation opportunities, delivering a clear, actionable roadmap.
Multi-Year Digital Transformation — Largest South Asian Gaming Provider
The largest gaming & lottery player in the region was transforming towards becoming a digital organisation, requiring core changes to the back-office and front-office org as well as the way they work and serve their customers, including a groupwide operating model redesign.
Skills & Certifications
Core Competencies
Certifications
- Professional Scrum Master I (Scrum.org)
- Accenture – Senior Manager School
- Accenture – Sales Excellence
- IBM – Global Sales School
- Ericsson – Advanced Consulting Campus
- Ericsson Certified – Experienced Solution Architect
- RHCE (Red Hat Certified Engineer)
- IBM, NIIT Certificate Course
- Multiple Cloud certifications (AWS, GCP)